Following a post I wrote a few weeks ago – on how smartphone app developers should be more focused about their target audience in designing health apps – companies are now providing personalised dietary and fitness plan….based on your DNA!

Rephrasing Vitl, another DNA testing company that provides ‘nutritional benefit’: ‘DNA tests are not just about eye colour or ancestral origin, they can now help people in real life‘. Surprisingly, by sending your saliva for a DNA test, the result will not only be able to tell you how much coffee you should only be drinking or what kind of gym training you should be working on, Vitl can also provide you with vitamins and minerals that you should be taking – based on your DNA test result – through the personalised “non-GMO and 100% free from bulking agents, sugar, artificial colours and preservatives” vitamins.

While this company is actively developing ‘uniquely formulated, high quality supplements’ for its customers, on the other hand, for the recent decade nephrologists have been working hard to increase awareness among the public on the implication of consuming supplements. “Although people tend to think of dietary supplements as healthy, many contain ingredients that can actually be harmful to the kidneys,” said Vanessa Grubbs who led a team in looking at the use of dietary supplements among patients with chronic kidney disease (CKD). With that said, how should trust to medical advice be built in the public – will it create any sort of misconception and confusion – and how should public education on choosing healthcare service be warranted?
Continue reading “‘Customised’ Food Pyramid and Workout Scheme?”




